Webb24 mars 2024 · But on the far side of a scrubby field packed with seagulls pops a familiar halo logo. It sits atop Innocent Drinks’ new €225m (£198m) factory, dubbed the Blender. Despite its unassuming setting, the factory is packed with technology aimed at making it one of the world’s first carbon-neutral, all-electric drinks factories. WebbInnocent has been rapped by the ad watchdog for suggesting buying its drinks could have a positive impact on the environment. An ad by the Coca-Cola-owned juices and smoothies brand was brought to the watchdog’s attention after 26 complainants, including a member of activist group Plastics Rebellion, claimed it had “exaggerated the total environmental …
Inside Innocent
Webb26 maj 2024 · The Loss of Innocent: How UK Regulators Are Tackling Greenwashing. Dan Meier 26 May, 2024. The history of advertising is littered with ads banned for sexual or … Webb2 feb. 2024 · Innocent drinks have been accused of “greenwashing” by plastic pollution campaigners after releasing an advert that claims buying their smoothies can help save the environment. Activists, who recently occupied the company’s headquarters, have lodged a complaint with the Advertising Standards Authority (ASA) about claims made in an … directions to university of nebraska
Drinks Brand Innocent Accused of Greenwashing Its Ads - Adweek
Webb7 juni 2016 · Innocent produces fresh and healthy drinks for its customers. The company has a lot of product range including juices, smoothies, thickies, veg. pots and some of their drinks target specific customers as drinks for the kids. The drinks are available in different sizes and in different packings. Webb29 apr. 2024 · However, Innocent was not exempt from a ruling issued by the Advertising Standards Authority (ASA) earlier this year, as one of its adverts was banned following 26 complaints. The advert, which encouraged customers to “get fixing up the planet” by choosing its drinks was banned by the advertising watchdog. Webb17 jan. 2024 · Annual revenue of Innocent Limited 2015-2024. Published by M. Ridder , Jan 17, 2024. The annual revenue for Innocent Limited has increased in 2024. In 2024, the turnover for the company was at ... directions to upmc shadyside